
It is easy to think of the internet as a standalone medium to market and sell products. Too often managers develop internet strategies that simply complement a pre-existing "core" strategy, often establishing the internet group separate and distinct from the brick and mortar business. This approach ignores the fact that the internet is fundamentally intertwined throughout the fabric of business.
I-Mergence works with management to develop strategies that put the internet within the core of product roadmap development, sales channel mapping and go-to market planning.
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